Website redesign
A high-converting, bilingual site rebuilt as the foundation the whole funnel points to.
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Digital Marketing · Full-Funnel Case Study
From a silent phone to "the internet highly recommended you."
A full-funnel program for Northeast Claims Adjusters -website, paid ads, social, video, AI creative, local SEO, and GBP- run end to end by one team.
Client
Northeast Claims Adjusters
Industry
Public Insurance Adjusting
Engagement
Oct 2025 - present
What we run
- Website Redesign
- Paid Ads
- Social Content
- Video Production
- AI Generation
- Local SEO
- Map Pack
- Backlinks
- AI Visibility
- GBP Management
- Social Management
About the client
Advocates for policyholders -never insurers.
Northeast Claims Adjusters is one of the largest public insurance adjusting firms in the Northeast. They represent policyholders -homeowners and businesses fighting for fair settlements after property damage.
We started with a full website redesign. The obvious next question followed: now that the funnel converts, how do we fill it? In October 2025 we expanded into a full-funnel marketing program across every channel that moves policyholder intent.
Oct '25
Program start
10+
Channels run
1
Team, end to end
The engagement
Every channel,
Every channel,
one team.
Not a single tactic -a complete marketing engine. We build it, shoot it, write it, run it, and manage it under one roof.
Paid ads
Facebook ad campaigns built to move policyholder intent and feed qualified calls.
Social content creation
Original video and image creative produced for both organic feeds and paid placements.
AI image & video generation
AI-generated visuals for the website, social channels, and ad creative -fast, on-brand, at volume.
Local SEO & map pack
Local ranking and Google map-pack visibility across the service area.
SEO & backlinks
On-page, technical SEO, and authority-building backlinks compounding over time.
AI visibility
Positioned to be surfaced and cited by AI search and answer engines.
GBP management
Google Business Profile optimized, posted to, and actively managed.
Social media management
Instagram, Facebook, YouTube, GBP, and LinkedIn -planned, posted, and maintained.
Workflow automation software
Custom automation to streamline claim intake and back-office ops.
The turnaround
The phone
The phone
started ringing.
Formal reporting is being instrumented now -the full metrics land in the milestones below. The earliest signal came straight from the source: the client's own phone.
“We never used to get calls. Now we're getting a lot of them -and people are telling us the internet highly recommended us.
Inbound calls
From silence to steady flow
Before the program the phone barely rang. Now the team fields a consistent stream of new inbound calls.
Sentiment
"Highly recommended online"
Callers are telling the team directly that the internet highly recommended Northeast Claims Adjusters.
Partnership
Expanded to performance-based
The return was strong enough that NEA expanded the engagement into a performance-based partnership.
Creative showcase · Video
The creative behind the calls.
Video shot, edited, and cut for paid and organic distribution -plus AI-assisted production to move faster at lower cost.
Content engine
Posting on every
Posting on every
platform that matters.
A consistent publishing cadence keeps the brand in front of policyholders wherever they are. We plan, produce, and schedule across all five channels.
- YouTube
- Google Business Profile
Results · Milestone by milestone
The receipts,
The receipts,
as they land.
This is a live engagement. As each data set matures, we publish the hard numbers right here -no cherry-picking, no narratives without proof.
Local map-pack ranking
Heatmap of map-pack position across the service area. Publishing in the coming days.
Facebook Ads performance
Spend, cost-per-lead, and return once the campaign data set is statistically meaningful.
CallRail call tracking
Tracked inbound call volume and source attribution from the live tracking number.
Where it started
Before the funnel,
Before the funnel,
we built the foundation.
The marketing only works because it points at a site built to convert. The full redesign -bilingual, lead-first, and rebuilt page by page- is its own case study.
Website design
See the website redesign breakdown
A bilingual (EN + 中文), conversion-first rebuild -before & after, the pages we shipped, and the brand system behind them.
View the website case study
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