Notes from the build.
Essays, breakdowns, and field notes on what we ship and what we learn -across search, software, web, and AI.
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The Difference Between Home Page & Landing Page
Home pages welcome every visitor with full navigation; landing pages strip everything down to convert one campaign. When to use each, and how they differ.
How to structure a local business home page for better conversion seo
How to structure a local business home page that ranks your Google Business Profile and converts leads: navbar, H1, CTAs, testimonials, maps, and footer NAP.
Guide to Improve On-Page SEO
9 on-page SEO fundamentals to rank your pages: URLs, title tags, meta descriptions, keyword placement, page speed, internal links, and schema markup.
How to structure a landing page for better conversion
The anatomy of a high-converting landing page: focused navbar, strong headline, single CTA, value prop, video or image, testimonials, and FAQs.
Website image optimization for SEO
5 practical tips to optimize your website images for SEO: compress files, use WebP, add descriptive alt text, lazy load, and use responsive sizes.
What is On-Page SEO?
On-page SEO is everything you control on your own site to help it rank. A fast primer with examples and how it differs from off-page SEO.
What does a high converting junk removal website look like"?"
What actually converts visitors into booked jobs on a junk removal website: CTA placement, social proof, location pages, keyword strategy, and page speed.
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