#592E6D
Royal Plum
Primary brand, headers, authority, trust
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Website Project · Brand Launch
I Work With Marci
A full brand launch for a Houston-based senior living advisor, a high-converting website paired with print collateral families can take home from the consultation.
Client
Marci Walters
Industry
Senior Living Placement
What we did
- Website Development
- Brand Identity
- Business Card Design
- Tri-Fold Brochure
- Content Writing
About the client
Personalized guidance for one of life's biggest decisions.
Based in Houston, Texas, Marci Walter's Senior Care Service helps seniors and their families navigate the journey to the right senior living community. With over a decade of dedicated experience, Marci offers compassionate, personalized guidance tuned to each family's needs and preferences.
Consultation is provided at no cost. Marci is compensated directly by the senior living communities she works with, which lets her offer unbiased support and expert advice throughout the decision, turning an overwhelming process into a smooth, informed transition.
10+
Years experience
$0
Cost to families
Houston, TX
Area served
Brand palette
Compassion,
Compassion,
dignity, and warmth.
A palette built for families navigating a deeply personal decision. Deep plum for the depth of experience, a soft bloom for the human touch, mist and white for the calm in between.
#FF8FA3
Bloom Pink
Accents, warmth, the human touch
#D6F6F8
Soft Mist
Supporting surfaces, calm sections, breath
#FFFFFF
Pure White
Page backgrounds, contrast, clarity
Pages we shipped
4 pages.
4 pages.
One coherent funnel.
Each page has a single job. Hero qualifies, body builds trust, CTA collects the inquiry.
Print collateral
The brand,
The brand,
in their hands.
Senior care is a high-touch business. The website opens the door, the print pieces close the kitchen-table conversation.
Business cards
Double-sided cards she can hand to families, hospital case managers, and referral partners.
Front
Back
Tri-fold brochure
A leave-behind that walks the family through the process after the consultation ends.
Outside
Inside
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