Website Project · Redesign

Northeast Claims Adjusters

We built a high converting website for one of the largest insurance claims adjuster company in the northeast.

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Client

Joseph J Mainiero

Industry

Public Insurance Adjusting

What we did

Website Redesign
Bilingual (EN + 中文)
Video Production
Graphic Design
SEO Optimization
Live Chat Bot
Content Writing

About the client

Advocates for policyholders -never insurers.

Northeast Claims Adjusters is one of the largest public insurance adjusting firms in the Northeast. Unlike adjusters who work for insurance carriers, NEA represents policyholders -homeowners and businesses fighting for fair settlements after property damage.

With 50+ years of combined experience, the team manages a wide range of property damage claims and delivers clear, defensible documentation. Their mission is simple: protect the client, recover faster, and bring peace of mind back to the process.

50+

Years experience

A+

BBB rating

4.8/5

Google reviews

Brand palette

Trust, authority,
and clarity.

A deliberately restrained system. Deep navy for authority, red for the action, sky and white for the calm that holds them together.

#0A2342

Trust Navy

Primary brand -headers, navigation, authority

#DFEBF6

Calm Sky

Soft section backgrounds, supporting surfaces

#FFFFFF

Clean White

Page backgrounds, text on navy

#C8102E

Action Red

CTAs, accents, urgency signals

Before & After

From dated brochure to working funnel.

The original site explained the service. The redesign asks for the lead -every section, every scroll.

Northeast Claims Adjusters -original home page — Before Original home page

Northeast Claims Adjusters -redesigned home page — After Redesigned home page

Pages we shipped

5 pages.
One coherent funnel.

Each page has a single job. Hero qualifies, body builds trust, CTA collects the claim.

Northeast Claims Adjusters -Home page — Home Scroll to see full page

Northeast Claims Adjusters -About page — About Scroll to see full page

Northeast Claims Adjusters -Policy page — Policy Scroll to see full page

Northeast Claims Adjusters -Start Claim page — Start Claim Scroll to see full page

Northeast Claims Adjusters -Contact page — Contact Scroll to see full page

Localization

Built bilingual.
English and 中文.

NEA's client base includes a meaningful Chinese-speaking population. Every page on the new site ships in both English and Chinese -same conversion architecture, properly localized copy, language-aware metadata, and a clean toggle in the navigation.

Full-site Chinese translation, not Google-Translate widget
Language switcher persists across pages
Hreflang tags for search & GEO
Both languages share the same conversion structure

English

Less Stress. More Settlement.

Don't settle for less, get your maximum claim settlement.

中文

减轻压力。增加赔偿。

不要满足于更少，争取您的最大理赔金额。

Beyond the redesign

The website was the start, not the deliverable.

Alongside the rebuild, we ran the campaigns, shot the creative, and produced the content that filled the funnel.

Full-funnel program

Video production

Short-form ad creative and social cuts shot, edited, and delivered for paid + organic distribution.

Full-funnel program

Photography & imagery

Brand and service imagery designed for the new site and supporting campaigns.

Full-funnel program

Paid ads

Campaign builds across the channels that move policyholder intent -search, social, and display.

Full-funnel program

Content production

Long-form articles and short posts that compound search and AI-search visibility over time.

Inbound calls

From silence to steady flow

Before the program the phone barely rang. Now the team fields a consistent stream of new inbound calls.

Sentiment

"Highly recommended online"

Callers are telling the team directly that the internet highly recommended Northeast Claims Adjusters.

Partnership

Expanded to performance-based

The return was strong enough that NEA expanded the engagement into a performance-based partnership.

Northeast Claims Adjusters -full-funnel digital marketing case study

Full case study

Read the full-funnel marketing breakdown

Paid ads, social content, video, AI creative, local SEO, and GBP management -the whole program that turned a silent phone into a steady flow of inbound calls.

See the full marketing case study

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