01
Boosted posts pretending to be strategy.
Boosting is renting reach with none of the targeting, testing, or funnel structure that makes paid social profitable.
Facebook Ads
Facebook ads that buy customers, not impressions.
Full-funnel Meta campaigns - creative, targeting, tracking, and retargeting engineered to a cost per lead you can scale, not reach numbers that flatter a report.
-35%
Typical cost-per-lead drop
7d
Creative test cycle
100%
Account owned by you
Why it matters
Most Facebook ad accounts are burning money politely.
Reach is not a result. A lead your sales team can close is.
Boosted posts, broad audiences, one tired creative, and tracking that broke with iOS - that's the state of most accounts we open. Meta's algorithm is excellent at spending your budget; it needs correct signals and fresh creative to spend it well.
02
Creative fatigue nobody's watching.
One ad running for months as frequency climbs and results decay. On Meta, creative is the targeting - and it expires.
03
Tracking broken since iOS.
Without the Conversions API and clean event setup, Meta is optimizing half-blind and your reports are fiction.
04
Leads sales can't close.
Cheap form-fills that never answer the phone. Optimizing for lead volume instead of lead quality fills the CRM and empties the calendar.
What's included
Inside the facebook ads engagement.
No mystery retainers. This is the work, in the order it happens - scoped and agreed before anything starts.
Account & tracking foundation
Pixel, Conversions API, and event structure rebuilt so the algorithm learns from truth.
- Conversions API and pixel configured server-side
- Event and audience structure rebuilt clean
- Everything in your Business Manager, owned by you
Creative engine
A steady pipeline of hooks, angles, and formats tested on a weekly cadence.
- New creative concepts every cycle - video, static, UGC-style
- Hook and angle testing with clear kill criteria
- Winners scaled, losers cut inside 7 days
Full-funnel campaigns
Cold, warm, and retargeting layers each with their own message and job.
- Prospecting built around broad + creative targeting
- Retargeting sequenced by intent, not one generic ad
- Offers and landing pages matched per funnel stage
Weekly optimization & reporting
Spend moves toward what proves out, and the report speaks in cost per customer.
- Weekly budget reallocation across campaigns
- Lead quality feedback loop with your sales process
- Monthly report tied to pipeline, not impressions
FAQ
Facebook Ads, answered.
The questions clients ask us most before starting.
What budget do I need to make this work?
Enough for the algorithm to learn and for tests to reach significance - typically at least $1,500 to $3,000 per month in ad spend for local lead generation, more for competitive markets. We'll give you a straight answer for your market in the audit before you commit.
How fast will I see results?
First signal inside 2 to 4 weeks while the account learns; stable, scalable cost per lead typically by 60 to 90 days. We set those checkpoints in writing at kickoff so performance is judged against numbers, not vibes.
Who makes the ad creative?
We do - concepts, copy, and design, with your brand assets and approval. If you can supply raw footage or photos from the field, even better: authentic creative consistently beats polished stock on Meta.
How do you handle lead quality, not just volume?
We optimize toward down-funnel events, not raw form-fills - qualified calls, booked appointments, closed deals where tracking allows. Your sales feedback flows back into targeting and creative every week.
Who owns the ad account and data?
You do, from day one. Ad account, pixel, audiences, and creative all live in your Business Manager. If you ever leave, the entire machine stays with you.
Start with Rumeira
Let's build your growth engine.
Tell us where you want to go. We will map the marketing, the AI, and the measurement to get you there.